Dana Tobak

Speaker Profile

An industry pioneer, with over two decades leading change within the broadband industry, Dana was awarded a CBE for her services to the digital economy in the New Year’s Honours list in 2018. 

As one of only a handful of female trailblazers for the telecom industry, she made it her mission to solve the sector’s biggest challenge of poor network speeds in 2004 with the launch of Be Unlimited and again in 2011 when she co-founded Hyperoptic, the UK’s first residential gigabit broadband network (offering unprecedented 1Gbit/s symmetrical speeds at a time when the average download speed was just 6.8Mbit/s).

Fast forward to today, she remains at the helm of Hyperoptic which passes over 1.9 million premises across the UK, serving more than 400,000 customers. Dana's leadership has seen the company scale while maintaining impeccable standards of service, ensuring that the customer has remained at the heart of everything they do. This customer-first mindset has resulted in Hyperoptic receiving an “Excellent” rating on Trustpilot as well as a Which? Great Value endorsement in 2024 and 2025. This achievement, particularly in a market saturated with competitors, underscores Dana’s strategic acumen and passion for innovation, strengthened by the experience of her team who, much like Dana, are committed to creating a great place to work for their teams.

Dana's impact extends beyond broadband. She is deeply invested in nurturing the future generation of tech leaders. Through active participation in community outreach programs and engagements with local schools and panels, Dana shares her insights and experiences, igniting the flames of innovation in young minds.